May 17, 2017
Creating luxury apartments can be a balancing act: because apartments tend to be a smaller space to work with, each opportunity to add a luxurious touch and dress to impress is important. So when Russo Development, a family-owned real estate development company, was looking for a way to make its first apartment community stand out in a highly competitive marketplace, they chose Cambria quartz surfaces for the kitchen and bath.
Michael J. Pembroke, executive vice president of Russo Development, explained that the Darlington™ design by Cambria was selected because it appeals to a wide range of aesthetic tastes and exemplifies Russo's promise to help its renters live better.
“Best-in-class apartments require special touches in every room to satisfy the most discerning tastes,” Mr. Pembroke said of the project. “Cambria’s beautiful natural stone surfaces tell our customers we understand their desire for the best things in life.”
The apartment complex, located in Lyndhurst, New Jersey, advertises that “from the moment you walk through the front door, you will feel the comfort and security that makes our residents delighted to call Vermella Lyndhurst home.” Specifically, their website calls out the “detailed finishes, state-of-the-art features, and upscale amenities” that “capture the essence of luxury” in their units, which range from one to three-bedrooms. Cambria quartz offers exactly the luxury and quality necessary to meet the standard for one of those crucial detailed finishes that Russo Development selects.
Cambria quartz is an ideal option to add elegance and luxury to a home. With 140+ designs and 19 different edge profiles to choose from, as well as an array of virtual tools to help you match the perfect paint color or complementary designs, it’s easy to create the desired aesthetic. The versatility and range of designs means it can be used throughout a home – for countertops, tabletops, fireplace surrounds, wall cladding, bathroom vanities, bar tops, and more.
But Cambria’s appeal goes far beyond its beauty. The pure, natural material is nonporous, easy to clean, scratch-resistant, heat-resistant, and virtually maintenance-free – all characteristics that are especially important when managing multiple properties. For multifamily housing, like apartment complexes, that means less worry for property managers. Because Cambria products are harder than granite or marble, rated a 7 out of 10 on the Mohs scale, their surfaces are unlikely to crack or scratch, providing peace of mind that the amateur chef in 6B and the 5- year-old in 8C won’t destroy the surfaces. As an additional source of comfort, all Cambria products come with a lifetime warranty and are backed up by a first-rate customer service team.
For property managers, time spent on property maintenance means time and money away from other pressing duties. Fortunately, Cambria surfaces do not require regular upkeep, such as sealants or special cleaning solutions -- soap and water is all you need to keep them clean. Spills and splatters aren’t a concern either, as the nonporous material won’t warp or fade when exposed to standing water. Property managers will be pleased with the reduced need to fix or replace their surfaces, and tenants will be thrilled that fewer maintenance workers need to come through their homes.
Residents at the Vermella Lyndhurst apartments will also enjoy the low-maintenance durability of their surfaces. The high polish finish of the countertops lends a high-end feel to their living spaces without the stress of damage. Home cooks will be particularly pleased to know that Cambria quartz is nonporous and nonabsorbent so it won’t draw in moisture from raw or leftover food, which can harbor harmful bacteria. In addition, residents won’t have to break out the chemical cleaners to maintain their surface and expose their family to the fumes, since Cambria needs only to be washed with a soft cloth and some soap.
In the Vermella Lyndhurst, the Darlington™ design provides a neutral cream-colored surface with flecks of white and grey. The uncomplicated beauty of the surfaces allows residents to add their own touches to the space – rustic, contemporary, eclectic, retro, whatever they prefer! Cambria’s Darlington™ is the ideal foundation for tying together any design aesthetic. In the kitchen, the design is paired with dark brown cabinet doors and simple brushed nickel finishes for a warm, updated atmosphere. The bath is spa-like, with creamy beige walls, providing no distraction for anyone who wishes to relax in a warm bath at the end of the day and clear their mind.
In both the kitchen and bath, the counter’s edge profiles are simple and minimal, which appeals to the budget of the property managers, while also providing a no-fuss, streamlined look. In the Vermella Lyndhurst apartments, the counters are finished with a simple Piedmont Edge, softly rounded on the top.
When designing the luxury apartments, Russo Development wanted residents to feel at home. As a family-owned real estate development company, they knew the importance of a personal touch on their project, especially when tasked with designing someone’s home. Their partnership with Cambria lived up to those standards, as Cambria is a family-owned, American-made producer of natural stone surfaces. Since opening the first plant in Le Sueur, MN, Cambria has worked to provide uncompromising excellence, from start to finish, by American craftsmen and women who check and recheck the quality of their surfaces at every step of the manufacturing and fabrication process.
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